Digital Content, Ad Management, and SEO for the Storage Industry.
Ready, Set, Found!
So, you have deployed your self storage business with FourSide Solutions. Great! Whats next? Here’s the reality, having a website and online e-commerce for your customers is a huge competitive edge. But, does your local customer’s even know you exist? Direct mail is simply old school, and though it can work in some industries, it may just not be right for self storage.
FourSide solutions offers its customers the ability to take their web presence and storage business to the next level by offering a comprehensive list of SEO and Digital Marketing and Advertising services. Lets walk through the primary digital marketing services.
- SEO and digital ad strategy consulting
- Link building and management strategy
- Page and content optimization to meet SEO strategy
- Paid search managment
- Paid social ad management
- Content blog creation and conversion management
- Campaign and conversion management
- Google Analytics management and reporting
Local content and campaigns to speak to your audience!
The self-storage business is all about local. Your customer is rarely going to be renting storage if they live 200 miles away. The exception to this rule is if your potential customers are college students or second home owners. So, it is rarely important for your company to be found by a California resident if your storage business is in Pennsylvania. Reaching your local customer requires the ability to easily be found by Google, Bing, Yelp, and other search tools. In recent years, this has become even harder because such search engines offer a large portion of their page results to paid advertisers. For this reason, it becomes even more important that your businesses web presence follows leading industry standards for searchable content, optimized pages, and preferred keywords for your business.
FourSide solutions offers its customers the ability to have content that is curated for their potential customer and search engines. This is achieved by serving up unique content that has local flavor and creates conversion. Fourside offers the following content and campaign services:
- Link building and management strategy
- Page and content optimization to meet SEO strategy
- Content blog creation and conversion management
- Campaign and conversion management
Paid search and social media ads grow in best result.
As more competitors are found in your local area, the best way to reach your audience is through paid search and social media ads. Fourside Solutions offers paid search and social media ad management that can grow with your business. The most common question we get asked is ‘what type of budget does a customer need to ad and paid search’. It is a good rule of thumb to consider that 10% of your revenue should be spent in SEO and ad management. Ad and paid search is an evolving, hand-on skill that requires continuous adjustment. The great part is, that Fourside Solutions can hone in very directly to your audiences online use and customize paid search and ads to be served up at certain times of day, days of the week, and based on different criteria within minutes. Here are some key features of our paid search and social media ad services:
- Paid search management
- Paid social ad management
- Google Analytics management and reporting
All that work presented in one snazzy place.
There’s an industry term for making marketing decisions without data: guessing. Fourside Solutions provides the data and analysis you need to make strategic decisions. We work with our customers to quantify the impact of each channel in your marketing mix. We offer deep insight into the SEO and digital ad management industry mixed with the knowledge of self-storage to offer you a greater insight into how to best achieve greater return on your investment.
Each month Fourside Solutions offers its clients a report that outlines all digital activity including conversions, ad purchases, and paid search. Fourside then offers a comprehensive analysis of the report to offer recommended changes to the strategy and upcoming paid search and ads.