Digital Ad Management for the Storage Industry.
Ready, Set, Found!
You have deployed your self-storage business with FourSide Solutions. Great! What’s next? Let people know you’re open and ready for business. Here’s the reality, having a website with online ordering and payment makes it easy for your customers and is a huge competitive edge!
Do your local customers even know you exist? Direct mail is simply old school and expensive! While it may still work in some industries, it’s not as effective for self-storage. FourSide Solutions offers its customers the ability to take their web presence and storage business to the next level with comprehensive digital marketing and online advertising services. Let’s walk through the primary tools to help you grow your business.
Social Advertising
As more competitors move into your local area, the best way to reach them is through social media ads. FourSide Solutions offers paid ads on social media platforms like Facebook and Instagram that can grow with your business.
Search Advertising
When customers are looking for a self-storage option, it’s important they find you. Increase your awareness with Google search advertising that shows customers how close your self-storage business is to their home or work.
Website & Ad Management & Reporting
Understanding how your website and ads perform can help you make adjustments to increase sales. FourSide Solutions offers monthly review and recommendations to ensure your online tools maximize your reach and budget.
Social Media Content
Engage with potential and current customers to share specials and helpful tips – right where they are already looking. We help you plan and prepare Facebook and Instagram posts and blogs that engage customers and encourage sales.
SEO Content Optimization
Use search optimized website content to attract new customers. Our team helps to develop SEO content that builds confidence in your business and highlights key topics that set your storage facility apart from competitors.
Digital Marketing Consulting
Not sure where to start? Advertise on social media or double down on Google? What about the content on your website? Our team will evaluate your online tools and give guidance to ensure your marketing attracts customers.
Basic Plan
$249/monthly cost + $500/month
recommended ad budget
No Kick-off Meeting
Account set-up
No Ad Variations
Location & Keyword Research
No Monthly Keyword Audits
Google OR Facebook Ads
Set it and Forget it
Monthly Reporting, But No Recommendations
Client Provides Creative
More Details
This is the perfect starter plan for a storage facility that is located in a fairly low competitive area. With little management time and effort on your part, this plan will offer you a turn-key solution and getting your storage facility’s name out there. As competition grows or you expand your storage facility, you can always upgrade to a larger plan.
Economy Plan
$499/month + $1000/month
recommended ad budget
No Kick-off Meeting
Account set-up
2 Ad Variations
Location & Keyword Research
Monthly Keyword Audits
Google OR Facebook Ads
Bi-weekly Monitoring (2x month)
Monthly Reporting & Recommendations
Client Provides Creative
More Details
In a competitive area where your storage facility is competing with multiple other storage facilities within an area, you may need to up your game. To be noticed more than your competitor, it will require additional monthly ad spend that will reach a larger market.
Deluxe Plan
$699/month + $1500/month
recommended ad budget
30 Min Kick-off Meeting
Account set-up
4 Ad Variations per Platform
Location & Keyword Research
Monthly Keyword Audits
Google OR Facebook Ads
Weekly Monitoring
Detailed Monthly Reporting & Recommendations/Optimization
Client Provides Creative
More Details
In a highly competitive area where your storage facility is competing with many other storage facilities, you will need to get noticed through digital advertising. Digital advertising with the deluxe plan offers you the ability to have variations in your advertisements and promotions.
Ready to Get Started, But Have Questions?
Let’s Answer Some Frequently Asked Questions…
What type of budget do I need for paid search & digital advertising
It is a good rule of thumb to consider that 10% of your revenue should be spent in SEO and ad management. Ad and paid search is an evolving, hand-on skill that requires continuous adjustment. The great part is, that Fourside Solutions can hone in very directly to your audiences online use and customize paid search and ads to be served up at certain times of day, days of the week, and based on different criteria within minutes. Here are some key features of our paid search and social media ad services:
- Paid search management
- Paid social ad management
- Google Analytics management and reporting
How important is it to advertise to my local community vs regional vs national audiences?
The self-storage business is all about local. Your customer is rarely going to be renting storage if they live 200 miles away – less they are moving to your area. The exception to this rule is if your potential customers are college students or second homeowners. So, it is rarely important for your company to be found by a California resident if your storage business is in Pennsylvania. Reaching your local customer requires the ability to easily be found by Google, Bing, Yelp, and other search tools. In recent years, this has become even harder because such search engines offer a large portion of their page results to paid advertisers. For this reason, it becomes even more important that your business’s web presence follows leading industry standards for searchable content, optimized pages, and preferred keywords for your business.
FourSide solutions offers its customers the ability to have content that is curated for their potential customers and search engines. This is achieved by serving up unique content that has a local flavor and creates conversion. Fourside offers the following content and campaign services:
- Link building and management strategy
- Page and content optimization to meet SEO strategy
- Content blog creation and conversion management
- Campaign and conversion management
How can I know that my investment is worth it?
There’s an industry term for making marketing decisions without data: guessing. Fourside Solutions provides the data and analysis you need to make strategic decisions. We work with our customers to quantify the impact of each channel in your marketing mix. We offer deep insight into the SEO and digital ad management industry mixed with the knowledge of self-storage to offer you a greater insight into how to best achieve a greater return on your investment.
Each month Fourside Solutions offers its clients a report that outlines all digital activity including conversions, ad purchases, and paid search. Fourside then offers a comprehensive analysis of the report to offer recommended changes to the strategy and upcoming paid search and ads
Get Your Customers Attention
Facebook and Google Ads
Learn, Understand, and Improve from Your Site Analytics
Create a Strong Strategy for Social Media and Web Content
Optimize your Web Content for Better Search
Blog and Social Media Postings
Pay for Google Search so You are Found
Acquiring Customers Has Never Been Easier
Basic Plan
This is the perfect starter plan for a storage facility that is located in a fairly low competitive area.
Economy Plan
Up your game in a competitive area with a plan that can complete in the storage marketplace.
Deluxe Plan
get noticed with a strategic, digital advertising plan in a highly competitive storage market.
Happy Customers
Creating a digital strategy, investing in paid digital advertising, and managing your website and social media can make all the difference to filling your storage facility units. Learn how Fourside Solutions has helped customers to successfully achieve their digital strategy goals.
We Got You Covered with Digital Management
Expertise in Google and Facebook Digital Ad Management is a critical skill that doesn’t come easy. We know the tricks of the trade to help you to be nimble and affective with your investment into ad purchases.
I developed or bought 4 facilities in different markets that are all branded separately. The combination of a comprehensive ad management strategy with complimentary SEO was one of the best things we did in order to get our facilities stabilized and raise rates. We are now on the first page for organic search results and stay near 100% occupied without an ongoing ad campaign. We put in the investment up front and now we can easily compete with the big boys! The Fourside suite of services makes running storage facilities a breeze!
I couldn’t be more pleased with Fourside Solution’s ability to easily manage our storage facilities social media posts and digital advertising with a small budget. it has really helped to make sure we have our storage units at 98% – 100% capacity.