Digital Ad Management for the Storage Industry.

 

 

 

 

Ready, Set, Found!

So, you have deployed your self-storage business with FourSide Solutions. Great! Whats next? Here’s the reality, having a website and online e-commerce for your customers is a huge competitive edge. But, does your local customers even know you exist? Direct mail is simply old school, and though it can work in some industries, it may just not be right for self-storage.

FourSide solutions offers its customers the ability to take their web presence and storage business to the next level by offering a comprehensive list of Digital Marketing and Advertising services. Let’s walk through the primary digital marketing services.

Paid Social Ad Management

As more competitors are found in your local area, the best way to reach your audience is through paid search and social media ads. Fourside Solutions offers paid search and social media ad management that can grow with your business. 

SEO and Digital Ad Strategy Consulting

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Paid Search Management

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Blog and Social Media Management

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Content Optimization to Meet SEO Strategy

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Google Analytics Management and Reporting

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Select the Digital Ad Management Package

Basic Plan

$249/month +
Recommended PPC – $500/month

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No Kick-off Meeting

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Account set-up

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No Ad Variations

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Location & Keyword Research

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No Monthly Keyword Audits

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Google OR Facebook Ads

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Set it and Forget it

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Monthly Reporting, But No Recommendations

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Client Provides Creative

More Details

This is the perfect starter plan for a storage facility that is located in a fairly low competitive area. With little management time and effort on your part, this plan will offer you a turn-key solution and getting your storage facility’s name out there. As competition grows or you expand your storage facility, you can always upgrade to a larger plan.

Economy Plan

$499/month +
Recommended PPC – $1000/month

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No Kick-off Meeting

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Account set-up

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2 Ad Variations

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Location & Keyword Research

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Monthly Keyword Audits

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Google OR Facebook Ads

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Bi-weekly Monitoring (2x month)

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Monthly Reporting & Recommendations

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Client Provides Creative

More Details

In a competitive area where your storage facility is competing with multiple other storage facilities within an area, you may need to up your game. To be noticed more than your competitor, it will require additional monthly ad spend that will reach a larger market. 

Deluxe Plan

$699/month +
Recommended PPC – $1500/month

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30 Min Kick-off Meeting

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Account set-up

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4 Ad Variations per Platform

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Location & Keyword Research

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Monthly Keyword Audits

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Google OR Facebook Ads

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Weekly Monitoring

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Detailed Monthly Reporting & Recommendations/Optimization

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Client Provides Creative

More Details

In a highly competitive area where your storage facility is competing with many other storage facilities, you will need to get noticed through digital advertising. Digital advertising with the deluxe plan offers you the ability to have variations in your advertisements and promotions. 

Ready to Get Started, But Have Questions?

Let’s Answer Some Frequently Asked Questions…

What type of budget do I need for paid search & digital advertising

It is a good rule of thumb to consider that 10% of your revenue should be spent in SEO and ad management. Ad and paid search is an evolving, hand-on skill that requires continuous adjustment. The great part is, that Fourside Solutions can hone in very directly to your audiences online use and customize paid search and ads to be served up at certain times of day, days of the week, and based on different criteria within minutes. Here are some key features of our paid search and social media ad services:

  • Paid search management
  • Paid social ad management
  • Google Analytics management and reporting
How important is it to advertise to my local community vs regional vs national audiences?

The self-storage business is all about local. Your customer is rarely going to be renting storage if they live 200 miles away – less they are moving to your area. The exception to this rule is if your potential customers are college students or second homeowners. So, it is rarely important for your company to be found by a California resident if your storage business is in Pennsylvania. Reaching your local customer requires the ability to easily be found by Google, Bing, Yelp, and other search tools. In recent years, this has become even harder because such search engines offer a large portion of their page results to paid advertisers. For this reason, it becomes even more important that your business’s web presence follows leading industry standards for searchable content, optimized pages, and preferred keywords for your business.

FourSide solutions offers its customers the ability to have content that is curated for their potential customers and search engines. This is achieved by serving up unique content that has a local flavor and creates conversion. Fourside offers the following content and campaign services:

  • Link building and management strategy
  • Page and content optimization to meet SEO strategy
  • Content blog creation and conversion management
  • Campaign and conversion management
How can I know that my investment is worth it?

There’s an industry term for making marketing decisions without data: guessing. Fourside Solutions provides the data and analysis you need to make strategic decisions. We work with our customers to quantify the impact of each channel in your marketing mix. We offer deep insight into the SEO and digital ad management industry mixed with the knowledge of self-storage to offer you a greater insight into how to best achieve a greater return on your investment.

Each month Fourside Solutions offers its clients a report that outlines all digital activity including conversions, ad purchases, and paid search. Fourside then offers a comprehensive analysis of the report to offer recommended changes to the strategy and upcoming paid search and ads

Get Your Customers Attention 

Facebook and Google Ads

Learn, Understand, and Improve from Your Site Analytics

Create a Strong Strategy for Social Media and Web Content

Optimize your Web Content for Better Search

Blog and Social Media Postings

Pay for Google Search so You are Found

Acquiring Customers Has Never Been Easier

Basic Plan

This is the perfect starter plan for a storage facility that is located in a fairly low competitive area.

Economy Plan

Up your game in a competitive area with a plan that can complete in the storage marketplace.

Deluxe Plan

get noticed with a strategic, digital advertising plan in a highly competitive storage market.

Happy Customers

Creating a digital strategy, investing in paid digital advertising, and managing your website and social media can make all the difference to filling your storage facility units. Learn how Fourside Solutions has helped customers to successfully achieve their digital strategy goals.

We Got You Covered with Digital Management

Expertise in Google and Facebook Digital Ad Management is a critical skill that doesn’t come easy. We know the tricks of the trade to help you to be nimble and affective with your investment into ad purchases.

I developed or bought 4 facilities in different markets that are all branded separately.  The combination of a comprehensive ad management strategy with complimentary SEO was one of the best things we did in order to get our facilities stabilized and raise rates.  We are now on the first page for organic search results and stay near 100% occupied without an ongoing ad campaign.  We put in the investment up front and now we can easily compete with the big boys!  The Fourside suite of services makes running storage facilities a breeze!

John Huizenga

I couldn’t be more pleased with Fourside Solution’s ability to easily manage our storage facilities social media posts and digital advertising with a small budget. it has really helped to make sure we have our storage units at 98% – 100% capacity.

Ben Robbins

Lets Get Started

Select the Right Plan For You!
Lets Go!

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